The ARC – Animal Rights of Coldford


ARC is a Coldford-based charitable organisation established to fight for the rights of all animals.  
Like their human counterparts, all other species on this planet are able to feel pain, fear and love. ARC exists to ensure all animals are treated ethically.  
ARC – Animal Rights of Coldford. Get involved.  

Location: Swantin

Features in: ERROR 65 ; KNOCK KNOCK

Led by social media influencer, Hugo Webb, the ARC have made great strides in protecting the rights of animals in Coldford City and beyond. They are responsible for protecting the Subalan elephant and the Kuberstani wildcat among others.

Their cause is a just one and Hugo is no hypocrite in his beliefs. He will stand by them no matter what. This is where the ARC becomes a bit of a problem. They are overzealous in their approach and can be extreme in their reactions. They have been known to throw acid in the faces of models who wore fur, harass pet owners who aren’t keeping up to their standards and most often making a nuisance of themselves at PERRY ZOO.

From a fishing family, Hugo abandoned the family business to pursue his love of animals. He is unshakable in his cause because he believes he is just. He isn’t exactly wrong in that. Most believe cruelty against animals is wrong. It’s just, how the ARC go about it!


No one knows how to go viral like Hugo Webb. That is of course until a troll calling themselves PINDROP25 starts messaging him with threats to his family.

Hugo has a huge following and he now finds himself in danger as PINDROP25 seeks to steal his audience.

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